On whether she took a reinvention or a return-to-roots route for the magazine: I went back to the roots and that’s what makes this magazine so extraordinary. Magazine™ conversation with Liz Vaccariello, and maybe you’ll relive the original tag-line of the magazine “that brings back the good times…by taking you on a walk down memory lane.” And the magazine plans on returning to their roots and in turn, capturing that new gene pool through the art of “remembering when,” while keeping their loyal and long-time core audience happy as well. We spoke about the magazine’s past, present and the possibilities for the future, with a great deal of emphasis put on the importance of getting back to the magazine’s roots of being an audience-first publication.Īs witnessed on Facebook and other social media sites, the millennial generation has revived nostalgia and grand old memories in mammoth proportions just with “Throwback Thursdays” alone, so wistful reminiscing is more popular than ever. I reached out to Liz Vaccariello, and we made some wonderful conversational memories of our own. Now, together with her Reader’s Digest team, she plans to do the same thing with Reminisce. Vaccariello brought Reader’s Digest back to its roots and reconnected the magazine with its DNA and audience. Liz Vaccariello, who successfully reinvented Reader’s Digest magazine just a year ago, was given the additional responsibilities of Reminisce. Reader’s Digest Association is moving the magazine from its original home in Wisconsin to New York City and placing it in the tender-loving hands of the editor in chief of Reader’s Digest magazine.
However, 12 years after the RDA ownership, an awakening is taking place. The once 2.5 million circulation is now around one million. Reminisce was one of many other titles in the Reiman group that in 2002 was sold to the Reader’s Digest Association (RDA).Īfter the sale, the magazine drifted from its original mission and DNA. The magazine, by design, did not carry a single ad and was totally circulation driven.
It went from zero to one million in less than a year and when the magazine was sold in 1998 it had a circulation of 2.5 million. Vaccariello’s first goal is to reaffirm Reminisce’s mission “to touch and inspire readers with stories of cherished memories as told by some of those same readers.” ( Right: The New Reminisce)Īfter all, the magazine that was started by Roy Reiman in 1991 (and given the name Reminisce by his wife Bobbi) was one of the fastest growing circulation magazines in recent history. In the spirit of celebrating Reminisce’s history as a place for reading and sharing memories – and to attract new generations of consumers steeped in nostalgia, Reminisce magazine has turned to the editor in chief of Reader’s Digest Liz Vaccariello and her team to breathe new life into the magazine.
That engagement with the audience is so very important.” Liz Vaccariello I read every consumer letter and I respond to every one of them. You know, I put my personal email address in Reminisce and Reader’s Digest. j4CVuVsMMpīut not all memories shared online Wednesday were sweet.Ī person who says they used to work at Fry’s commented on our Facebook post about scary moments he witnessed while on shift.“The biggest challenge, and it’s a daily one, is to listen to the readers. Special moment of silence for the Burbank Fry's, the craziest place I've ever bought an HDMI cable from. “The craziest place I’ve ever bought an HDMI cable from.”
REMINISCE EXTRA UPGRADE
It was nerd Disneyland.įry's wasn't normy like Best Buy, they had real electronics and a fantastic number of PC upgrade parts. When I used to live in Palo Alto, going to Fry's was always a blast. It was a reliable index into the zeitgeist of builders. I used to walk around the stores for hours, just exploring every aisle. Pour one out for a true Silicon Valley institution. “I used to walk around the stores for hours.” People also took to Twitter to reminisce. I fell in love with tech spending hours wandering those aisles. “THE place to go back in the early days of personal computers and other electronics….Silicon Valley icons for sure.” - Rick Hobbs PHOTOS: See all the Bay Area’s themed Fry’s stores
“I used to love that big Tesla coil in the Fremont store.” - Tony Woodward
0 kommentar(er)
